Using Gamification to Boost Staff Morale In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.

In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations. Employers can leverage gamified techniques like leaderboards, points and badges to incentivize high-quality work, improve client interactions and reward team accomplishments.

"Gamification can improve employee productivity and morale," says Gabe Zichermann, co-author of the book The Gamification Revolution. "In the past employee recognition was often cheesy or costly, like hanging a photo of the Employee of the Month on the wall at McDonald's. Gamified platforms like PropsToYou and [Salesforce's] Work.com change all that. Now when someone does something worth rewarding, a superior or subordinate can pull out their phone and recognize them for a job well done."

Gamified programs can be especially effective in building relationships with Millennial staffers, Zichermann adds.