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This Tool Promises to Find the Best Location for Your Business Piinpoint helps businesses choose where to open based on facts, not just intuition.
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Location, location, location--everyone knows it matters, but Jim Robeson, co-founder of Waterloo, Ontario-based analytics startup PiinPoint, knows from experience how critical this business chestnut truly is.
Robeson was inspired to develop a way to quantify the merits of various business loca-tions after his parents moved their Ontario deli to a new space. "I saw firsthand how location can affect sales negatively," Robeson recalls.
"That got me thinking, Why is one spot so much better than another?
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