Get All Access for $5/mo

7 Obscure Facts You Should Know About Facebook Advertising Contrary to myth, Facebook's user base is still growing, mostly everywhere but North America.

By Rocco Baldassarre Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Twin Design | Shutterstock

With over one billion daily active users as of September 2015, Facebook is more popular among advertisers than ever. While Mark Zuckerberg and Sheryl Sandberg regularly grace the tabloids, there are quite a few facts that go unnoticed regarding Facebook Ads and stats about the social giant.

1. There are more targeting options for boosted posts.

We have all seen the little box saying "promote this post" when managing a Facebook page. Instead of boosting a post from there, you can boost posts using the Facebook Power Editor instead. This will get you access to more targeting options when you promote posts.

For instance, you can break it down by device or placement you want to show up for (e.g. news feed or right column), you can define more demographics such as income, liquid assets, ethnicity, the type of car people drive, the household composition and much more.

Related: 5 Tips for Effectively Setting Up Facebook Ads

2. Facebook ads can show up elsewhere.

Facebook has something called "Audience Network." Advertisers can apply to get access to it and then run ads that show up on mobile apps. The idea behind the Audience Network is to meet specific objectives such as driving app installs and engagement. Targeting options include custom audiences, core audiences and look alike audiences.

3. Facebook's active user base is still growing.

It is widely believed that Facebook has reached a plateau and that the number of active users is more or less stable. This is not true at all. This year, the number of Facebook's monthly active users has grown from 1.49 billion in June to 1.55 billion in September 2015. This is an increase of approximately 4 percent, or 60 million active users.

4. Accelerated delivery is available for Facebook ads.

Many businesses use standard delivery for Facebook ads. If you have a landing page or ad that converts well, you should consider accelerated delivery instead that serves ads as quickly as possible. While this may cause your budget to run out much sooner, you can serve as much demand as possible quickly. Accelerated delivery is often overlooked or believed to not exist at all but it exists and is in advanced options in the settings of ad sets.

Related: 4 Things Businesses Need to Know But Often Don't About Facebook Advertising

5. Less than one in five Facebook users is in North America.

Facebook started out in the United States but most users are now outside of North America. As of September 30, 2015, about 83.5 percent of daily active users are outside the US and Canada, which leaves North America with less than 17 percent of daily active Facebook users.

6. Facebook is constantly improving their algorithms.

Besides improving Facebook Ads overall, the company is working on improving their algorithms for CPA (cost-per-acquisition) bidding. There are different bidding strategies on Facebook and CPA bidding works very well

CPS bidding works very well when you have enough conversion data. It can generate targeted and profitable volume and keeps learning what works and what doesn't for you.

7. Facebook ads have more than 600 targeting options.

Most people know that Facebook Ads can target geographic locations, such as cities and zip codes, as well as demographics including gender, age and relationship status. The social giant collects much more information than that, which results in at least 600 targeting options including household income, level of education, home type, home value, home ownership status, household composition, parents of children with specific ages, newly engaged couples, new vehicle buyers, expats, a variety of buyer profiles, people who frequently buy online, frequent travelers, and much more.

Related: Facebook Is Now Offering Advertisers a 'Full-Scroll' Option

Rocco Baldassarre

Founder & CEO of Zebra Advertisement & 1DollarAd.com

Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as the founder of the award-winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Solutions

Get Down to Business with Lifetime Access to Microsoft Office 2021 for Mac for 70% Off

Unlock essential Office tools with a one-time purchase — ideal for entrepreneurs and professionals looking to streamline their workflow.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.