5 Ways to Overcome Cultural Barriers at Work Find common ground where everyone can understand each other and respect cultural differences.

By Jacqueline Whitmore Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Nowadays, diversity is typical in most workplaces. With the advancement of technology, it's not uncommon to deal with clients and customers from all over the world.

While this may be the new norm, the possible challenges of diversity cannot be ignored. Language barriers may make it difficult to communicate effectively, or cultural differences may inhibit internal and external customers from being comfortable enough to open up, socialize or bond.

These potential issues may hinder relationships in the workplace; therefore, if you plan to do business on a global level, you need to find solutions to break down any barriers. Here are some ways that will help.

Related: A Culturally Diverse Workforce Could Be a Boon to Your Business

1. Learn a few key phrases.

Because clear communication is essential for effective functioning, it is necessary that each of your employees understand what your clients and customers need. Depending upon the number of clients or customers with whom you work and the amount of diversity, it may not be possible for you to learn all the languages, but learning a few greetings and key phrases can go a long way.

You may want to consider a form of foreign language or cross-cultural training for employees who deal with clients of a specific culture. Compile a list of books and put them on a "recommended reading" list. One good one is "Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries" by Terri Morrison and Wayne A. Conaway.

2. Learn your client's culture.

Taking the time to research or inquire about another's culture can go a long way to make them feel comfortable. Learn about the things your clients and customers like and value: their food, their customs and protocol, business practices and what they do for fun. Since there is a host of information available online, you can easily discover the basic tenets of their culture. Because of your extra effort, the people with whom you work will feel appreciated and will be more apt to recommend you and do business with you in the future.

Related: How to Avoid Cultural Missteps When Doing Business With Other Countries

3. Promote appreciation of cultural differences.

Set aside a special day where you ask a few employees or co-workers to share aspects of his or her culture or a client's culture with everyone. Make it fun. Ask the employees to give a "Lunch-and Learn" presentation featuring the foods, ceremonies and other aspects of that culture. This will not only promote socialization, it will give each person the opportunity to learn about and appreciate one another's culture. Also, you can invite your employees to write a feature article in your newsletter or internal communications about a particular culture.

4. Be open to trying new things.

While traveling to visit clients in other countries, be open to trying new things -- like the food -- at least once. Even if you don't like something, you will be appreciated for making the effort. If you are allergic or prefer not to partake in something (like drinking alcohol) do not compromise your own values, however, to accommodate theirs. You are permitted to respectfully decline. The idea is not to create boundaries, but to build bridges and open the door to cultural differences.

Related: 4 Ways to Embrace Diversity for Workplace Success

5. Be accommodating.

If your employees, clients or co-workers have cultural requirements, like prayer times or religious holidays, accommodate their needs into your work schedule. You would certainly want someone to respect your culture if the tables were turned.

Regardless of your business type, keep an open mind. Know that your way is not the only way. You don't need to change your culture or convince others to change theirs, but rather, find common ground where everyone can understand each other and respect and embrace cultural differences.

Jacqueline Whitmore

Author, Business Etiquette Expert and Founder of The Protocol School of Palm Beach

Jacqueline Whitmore is an etiquette expert and founder of the Protocol School of Palm Beach in Palm Beach, Fla. She is the author of Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals (St. Martin's Press, 2011) and Business Class: Etiquette Essentials for Success at Work (St. Martin's Press, 2005).

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

This AI is the Key to Unlocking Explosive Sales Growth in 2025

Tired of the hustle? Discover a free, hidden AI from Google that helped me double sales and triple leads in a month. Learn how this tool can analyze campaigns and uncover insights most marketers miss.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.

Making a Change

Expand Your Global Reach with Access to More Than 150 Languages for Life

Unlock global markets with this language-learning platform.