To Protect Their Vision, These Founders Turned Down a 6-Figure Opportunity Brett and Sven Newman grew their company, Daylight Design, by focusing on the clients and projects they were interested in, even though that meant walking away from a large sum of money early on.

Brothers and lifelong inventors Brett and Sven Newman didn't want to aggressively grow their product design firm just for growth's sake. Nor did they want their firm to get acquired. Instead, the pair grew Daylight Design carefully, focusing on the clients and projects that most appealed to them and maintaining a corporate culture with a family vibe.

For the Newmans, prioritizing growth above all else would have meant being less selective about the work they did and taking on more projects to feed the overhead beast. "Grow with intent," Brett explains, "and you have more freedom to focus on the projects and clients that truly speak to you."

That slow-growth strategy paid off. The Bay Area business hit the million-dollar annual revenue mark a year after its 2007 launch, and it now clears between $3 million and $5 million in annual billings. Clients include both mission-driven organizations like UNICEF, HopeLab and Back to the Roots, and household brands like Bosch, Instagram and Audi.