Will Instagram Hurt Snapchat With New Disappearing Photo and Video Feature? Check out what people were saying on social media after Instagram launched a very Snapchat-like experience.
Opinions expressed by Entrepreneur contributors are their own.
If you can't beat them, join them. That's the approach Instagram took with Snapchat yesterday after launching its newest feature, "Instagram Stories."
Similar to Snapchat, the stories disappear after 24 hours and users can draw and type on them as well. The feature allows users to share as many photos and videos as they want without over-posting to their profiles or feeds. As of right now, the only thing Snapchat offers that Instagram doesn't is the infamous face filters.
Snapchat, which has more than 100 million users, recently released "Memories," a feature that allows users to upload photos and videos from their camera rolls in an effort to compete with other platforms. Instagram boasts of more than 500 million users.
In 2013, Instagram added 15-second videos to the platform, ultimately destroying Vine's six-second video platform. Since then, videos on Instagram have been increased to 60 seconds.
Will Instagram also end Snapchat? We'll have to wait and see. In the meantime, check out what people were saying on social media when Instagram Stories was released.
Facebook's Mark Zuckerberg was quite excited about it.
Some Snapchat employees weren't too keen on it, such as product designer Jack Brody.
For their next act, @Instagram will be giving a 100% original speech, first written and performed by @MichelleObama in 2008
— Jack Brody (@jackdbrody) August 2, 2016
— Jack Brody (@jackdbrody) August 2, 2016
At first, Gary Vaynerchuk was hesitant about the platform, but that changed later in the day.
#InstagramStories $0.02 .... It's earlllllllllly pic.twitter.com/iAJccaBBUH
— Gary Vaynerchuk (@garyvee) August 2, 2016
My plan pic.twitter.com/Jq9rejx8iA
— Gary Vaynerchuk (@garyvee) August 2, 2016
I wonder if Zuck wants @instagram to beat @Snapchat?! ??? dude is jamming in #InstagramStories pic.twitter.com/Jgo79USPWM
— jason (@Jason) August 3, 2016
So, important topic of the day ... Thoughts on #InstagramStories?!
— Nathan Sykes (@NathanSykes) August 3, 2016
You either get acquired by Facebook or you live long enough to see your features copied by them. #InstagramStories
— Troy Osinoff (@yo) August 2, 2016
