How This Recruiting Company Is Putting the 'Human' Back Into Human Resources Companies have a hard time recruiting and retaining the elusive millennial employee. The Muse CEO Kathryn Minshew has a solution: Tell them everything.

In 2009, Kathryn Minshew was sure of one thing. She did not want to work as a consultant at McKinsey anymore. But the next step was less certain. After typing "business strategy director" into a major job-hunting search engine, she stared in disbelief at more than 5,000 returns.

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Worse, each listing was woefully incomplete. Not one job listing even hinted at what it would actually be like to work at a company on a day-to-day basis. Minshew, who was 23 at the time, knew this was no way to attract young talent. How was a millennial, still new to the job market, supposed to know the magic search terms to surface her dream job? "There wasn't a product solving the most persistent pain points for people who either weren't sure what they wanted to do or who cared about culture," Minshew says. "None of that was addressed."