Black Friday Sale! 50% Off All Access

4 Tips for Using Resume Keywords If you're not using keywords, it's likely your resume will never be opened by a hiring manager.

By Alex Freund

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

This story originally appeared on Personal Branding Blog

awayge | Getty Images

Most of the resumes that employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each resume would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting resumes is futile because they get resurrected only if they include keywords -- specifically, those keywords used via computer queries made by employers, recruiters or hiring managers.

Typically, keywords are phrases and nouns that have to do with technical and professional areas of expertise; projects; industry-related jargons; tasks; achievements; job titles; and so on. That contradicts what we suggested years ago by saying that it's verbs that make a resume desirable. We now find that an effective combination of nouns, phrases and verbs is necessary because the human eye is attracted to verbs, whereas applicant tracking systems -- the kinds of software used by employers and recruiters -- are searching for keywords.

Applicant tracking systems are searching for keywords that appear primarily near the top of the résumé. Therefore, it is advisable to include keywords in the resume's first paragraph -- immediately after the contact information. Additional keywords should appear in lists as bulleted items in the section that follows and that could be titled Skills.

Appropriate keywords should be harvested from job descriptions or ads for job openings. Commonly, a job description is rich in listing a job's requirements in terms of skills and accomplishments. For instance, if the position is technical, the ad often lists computer languages, proprietary software and the like.

Pam Dixon lists such examples in her book Job Searching Online for Dummies, as follows.

Alex Freund, known as the “landing expert,” supports job seekers into employment. He is known for making people feel comfortable when interviewing. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Subway Calls 'Essential' Franchisee Meeting Amid Plummeting Sales

The sandwich chain, recently acquired by a private equity firm, called a franchisee meeting to discuss ways to regain market share.

Making a Change

The App That Makes You Think Like a CEO

Even Mark Cuban is on Headway—try it with our unbeatable price.

Data & Recovery

Not Backing up Your Phone? This is Why You Need to Start.

Skip the iCloud fees with this lifetime iOS backup tool.

Health & Wellness

How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success

Here's how entrepreneurs can balance their time and energy to prevent burnout.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."