Facebook Ditches Plan for 2 Separate News Feeds Don't expect Facebook to roll out a Snapchat-like redesign any time soon.

By Angela Moscaritolo

This story originally appeared on PCMag

Shutterstock

In what is perhaps a veiled jab at Snap's new redesign, Facebook on Thursday announced that people don't want two separate News Feeds.

In October 2017, Facebook launched an "Explore Feed" trial in six countries to separate content from friends and family from Page posts; it's similar to what Snap did with its recent, much reviled redesign. Now, Facebook is scrapping the idea.

"In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family," Facebook's Head of News Feed Adam Mosseri wrote in a blog post. "We also received feedback that we made it harder for people in the test countries to access important information."

So, don't expect Facebook to roll out a Snapchat-like redesign any time soon.

"We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone," Mosseri wrote. "Some of these changes… work well and go on to become globally available. Others don't and we drop them."

When Facebook first announced the trial, some were concerned it would cause Pages to see a drop in engagement since people would have to proactively click to access that content. That ended up happening anyway, though, since Facebook in January started showing users more posts from family, friends and groups they are part of, and less content from businesses, brands and media organizations.

Meanwhile, Snapchat's redesign separates content from friends and content from publishers. Since the update went live, users have complained that Snapchat is "too over complicated," that it's harder to find friends in the app, and that some contacts aren't even showing up. In response, Snap recently said it's planning to add tabs in Friends and Discover that will "make it easier to find the Stories that you want."

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

This AI is the Key to Unlocking Explosive Sales Growth in 2025

Tired of the hustle? Discover a free, hidden AI from Google that helped me double sales and triple leads in a month. Learn how this tool can analyze campaigns and uncover insights most marketers miss.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.

Thought Leaders

Are You a Small Business Owner or an Entrepreneur?

The fact is, all business owners are entrepreneurs.