Beauty Mogul Bobbi Brown Enters Food and Wellness Space With a Chia Bar for Charity All proceeds from the snack, launched on International Women's Day, will go to Girls Inc.

By Stephen J. Bronner Edited by Dan Bova

Courtesy of Health Warrior

Bobbi Brown, who left her eponymous makeup line in 2016, has launched a collaboration with snack company Health Warrior, marking her first foray into the food and wellness space.

All proceeds from the limited-edition dragon fruit chia bar will benefit Girls Inc., which provides mentorship and training for girls ages 6 to 18.

"I've been a fan of [Health Warrior's] chia bars since they launched, and I was really excited to be part of an amazing program to help women," Brown tells Entrepreneur.

Related: Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone


Brown's current project is justBobbi, a platform for wellness, beauty and travel, which also has concept shops within Lord and Taylor. No only were these bars a chance to raise money for Girls Inc., Brown says, but also to test the waters in the health and wellness space, as her other products launch in April.

It's a savvy move to introduce a name that has been synonymous with makeup for more than decades into a new category.

"We wanted to make sure that it reflected who I am as a brand," she says.

The bars will be available in boxes of 15 for $19.99 in justBobbi shops in Lord and Taylor, HealthWarrior.com and other retailers later this month.
Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Now Accepting Applications': Elon Musk Is Opening a New Preschool in Texas Called Ad Astra. Here's How to Apply.

The school got an official permit last month to operate with as many as 21 students.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Leadership

How Smart People Handle Difficult People

Toxic people defy logic. Some are blissfully unaware of the negativity they spread, while others seem to derive satisfaction from creating chaos.