Learn How the Right Payment Processor Can Drive More Sales The ability to accept credit cards is a must for any modern business. But franchise systems shouldn't be afraid to expect more from their payment-processing vendor.
By Lissa Harris
This story appears in the July 2018 issue of Entrepreneur. Subscribe »
On its face, choosing a credit card payment processor is a simple matter of numbers. What percentage of each transaction does the processor take? What are the fees involved?
But for a growing business, choosing the right payment processor can be more of an art than a science. The factors that matter most are a little harder to quantify: customer service, tech support and a smooth interface between the processor and the point-of-sale (POS) system that handles your transactions.
Related: What Really Drives Sales Growth and Repeat Business?
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