Get All Access for $5/mo

Amazon Accidentally Leaked the Date of Prime Day The heavily hyped day of sales boasts more deals than Black Friday.

By Hayley Peterson

This story originally appeared on Business Insider

Sean Gallup/Getty Images via BI
Amazon Prime Day will be held on July 16, according to a leak.

Amazon accidentally leaked the date of Prime Day, its heavily hyped mid-summer sales event that boasts better deals than Black Friday.

The date of the event will be July 16, according to a banner that was briefly posted on Amazon's U.K. website, reports TechRadar.

Amazon did not immediately respond to a request for comment on the leak.

Amazon launched Prime Day in 2015.

More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.

In addition to running their own promotions, some retailers promised last year to price-match Amazon's Prime Day deals.

Amazon's deals on Prime Day are better than what shoppers might find on Black Friday, the biggest shopping event of the year, according to BestBlackFriday.com.

The website analyzed Amazon's deals on Black Friday and Prime Day and found that in 2016, 77 percent of Prime Day prices were better than comparable deals offered on Black Friday.

Hayley Peterson is a reporter for Business Insider's retail section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

From Side Gig to 6-Figure Success — How I Built a Thriving Home-Based Business as a Busy Family Man

I've made over $17,000,000 for clients worldwide and brought in multiple six figures for myself, all while barely leaving my kitchen.

By Svetoslav Dimitrov
Growing a Business

How to Choose The Right Insurance Broker to Grow Your Lower to Mid-Market Company in 2025 and Beyond

Private, client-focused insurance firms matter more than ever in 2025 — here's why.

By Trent Bryson
Franchise

Expanding Your Franchise Overseas Can Make You Millions — Or Tank Your Profits If You Don't Consider These Risks.

Deciding to expand your franchise concept internationally is a challenging one. Doing so can provide growth opportunities far beyond those in your current home market. But doing so before you're ready can create undue stress on your system. International expansion requires a full investment of time and resources to do it right; it is a serious commitment that reburies hard work, supported by a well-thought-out and well-executed game plan.

By Emiliano Jöcker
Business News

If Your Bank Is Calling, Don't Answer. It's Probably a Scam.

Scammers are getting sophisticated, from AI voices and videos to spoofing caller IDs. Here's how to spot them.

By Erin Davis
Business News

Tesla Is Now Worth More than Toyota, Ferrari, General Motors, Porsche, and Ford Combined

Tesla has added $250 billion to its value since the presidential election.

By Sherin Shibu
By Sherin Shibu