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3 Super Simple Ways to Understand What Your Customer Wants Entrepreneurs share their smart (and sometimes painfully simple) approaches to finding out how to better serve their customers.

By Stephanie Schomer

This story appears in the September 2018 issue of Entrepreneur. Subscribe »

Oliver Munday

Understanding your customers can be tough, but if you want your business to be successful, it's crucial. Luckily, there are simple things you can do to get a grasp on who your audience is and what they like. To help, these three entrepeneurs chime in.

Related: 10 Reasons Why Good Customer Service Is Your Most Important Metric

Fred Stevens-Smith

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