Hulu Teams With World Record Instagram Egg on a Mental Health Ad The creator has been revealed as a London advertising agency executive.

By Steve Dent

This story originally appeared on Engadget

Hulu via engadget

The world-record Instagram egg, now with 10 million followers and liked over 52 million times, has used its fame for good. After teaming with Hulu, it appeared in a Super Bowl ad promoting mental health awareness, particularly when it comes to (yep) social media. "Recently I've started to crack... the pressure of social media is getting to me," the caption reads as the egg breaks apart. "If you're struggling, talk to someone." The egg is then made whole again, with a link to Mental Health America's website.

Ahead of the reveal, the New York Times revealed the egg's creator as Chris Godfrey, a 29-year-old ad executive in London. Together with two friends, Alissa Khan-Whelan and C.J. Brown, he created the egg (known as "Eugene") as a challenge to beat the Instagram "like" record held by Kylie Jenner. The group then noticed that Eugene's biggest fans were Instagram's youngest users. "In the schools and stuff, it started to spread. It sort of spread through playgrounds," Godfrey told the NYT.

A widely followed Instagram account can be worth a lot of cash, reportedly up to $10 million in the egg's case. Given the large number of children exposed to social media, it's refreshing that the group elected to promote a positive message. "We'd like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight," tweeted Mental Health America. "you did for the 1 in 5 Americans living with a mental health condition."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Career

What Is 'Task Masking'? Young Workers Retaliate Against Return-to-Office Mandates With a Viral Strategy.

Many professionals value the flexibility of remote work — and they're not reacting well to forced in-office returns.

Business News

No Meetings, Up to $30 Per Hour, Fully Remote: A College Student Training AI Says the Work Is 'Perfect' for Introverts

He works 30 hours a week without a direct boss, daily meetings, or contact with coworkers.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Cameo Is Giving Its Corporate Headquarters Employees a $10,000 Raise — to Come Into the Office More Often

Other new RTO perks include free parking, a daily catered lunch, and access to an onsite gym.

Money & Finance

He's Helping College Athletes Navigate a Multi-Billion-Dollar Industry — But His Top Money Tip Can Help Anybody Grow Substantial Wealth

Michael Haddix Jr. saw his father, a former NFL player, struggle with money management after retirement. Now, he wants student-athletes to secure their financial futures.