Black Friday Sale! 50% Off All Access

How Tech Entrepreneur Tobias Peggs and Kimbal Musk Are Changing the Future of Food With New Farming Technology (Podcast) The co-founders of Square Roots have a lofty goal: bring the urban farm's technology to 10 billion people by 2050.

By Hayden Field

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Square Roots | Instagram

In 2016, Tobias Peggs and Kimbal Musk partnered up to launch Square Roots, a Brooklyn-based urban farming company that aims to empower the next generation of farmers with new tech. The startup grows food in shipping containers by way of controlled microclimates and specialized lighting, with the ultimate goal of connecting communities across the U.S. with fresh, local produce. Before Square Roots, Peggs earned his Ph.D. in AI and led two tech companies to acquisitions by Adobe and Walmart.

In this episode of How Success Happens, Peggs discusses the future of food and offers his advice for entrepreneurs looking to sell their startups.

Hayden Field

Entrepreneur Staff

Associate Editor

Hayden Field is an associate editor at Entrepreneur. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Making a Change

The App That Makes You Think Like a CEO

Even Mark Cuban is on Headway—try it with our unbeatable price.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Data & Recovery

Not Backing up Your Phone? This is Why You Need to Start.

Skip the iCloud fees with this lifetime iOS backup tool.

Health & Wellness

How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success

Here's how entrepreneurs can balance their time and energy to prevent burnout.

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."