Pro Athletes Are Using Content to Increase Value. You Should Mimic Their Strategy. You're more valuable when you're negotiating with a built-in fanbase.

The NFL draft, which happened April 23rd through April 25th, played out in an unprecedented way. For the first time in its history, the draft was done virtually.

And while the media and NFL fans were focused on top picks in the first round, there were some fans wondering what team would draft former USC swide receiver Michael Pittman Jr.

Some football enthusiasts have been following Pittman Jr.'s career since his college days, but there's a growing fan base who has gotten to know him primarily through his YouTube channel and social media presence. Through his content, Pittman Jr. has developed an audience of people interested in behind-the-scenes insights into what it's like to fulfill a lifelong dream of going pro.