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How to Take Control of Your Unstructured Data for the Next New Normal Get ready for post-COVID by leveraging your data now.

By Nadjya Ghausi

Opinions expressed by Entrepreneur contributors are their own.

Stanislaw Pytel | Getty Images

In the mad rush to adapt to the new normal imposed by the COVID-19 pandemic, many business leaders realized something about their businesses that is both enlightening and disheartening: They do not work efficiently.

No doubt, they knew this before — especially those that were left flat-footed when the move to the digital-first accelerated. But it took the disruption of the pandemic and the sudden requirements to be all-remote and to optimize for online for these companies to feel the weight of the dual anvils of inefficient processes and outdated technologies they have been carrying.

Some business leaders now recognize that they must let go of these anvils if they are to thrive post-COVID — the next new normal. If you're among them, you should revisit your tools, technologies, processes and people operations. The starting point for your upward trajectory? Data.

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