7 Ways to Grow Your Business Entrepreneurs excel at starting, expanding and growing their businesses. Here are tips for finding growth potential for your business.

It's one thing to start and launch a business. But identifying and optimizing a company's growth potential is an entirely different matter. And it's one that many entrepreneurs struggle with as their business takes off and as the business environment and consumer preferences evolve.

As I have developed my own business and watched those of my colleagues, there are many ways to figure out the best opportunities to expand and build your company. Here are my seven top tips for identifying and capitalizing on your business growth potential:

1. Identify unmet customer needs