Bill Gates Says Unhappy Customers Are Good for Your Business. Here's Why. Learning why your customers become unhappy teaches how you can improve the customer experience and build loyalty.
By Anita Toth Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
"Your most unhappy customers are your greatest source of learning." — Bill Gates
A while back, I was using software that drove me crazy. I was so happy to stop being a customer that I secretly did a little dance in my head. I had become their customer just a mere three weeks earlier. When I purchased this software, I was excited because it was going to help me to prospect for more clients.
What I didn't realize was that it would take me nearly 10 days to get my account set up to the point where the advanced features I needed were working properly. As one day grew into the next, I was becoming more and more unhappy with this software.
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