How Can Virtual Communities Create Value for Business? Building an online community is the best way to keep your customers engaged and loyal.

We live in an increasingly digital and connected world, which has had consequences on consumers' expectations and exchanges with brands. Newsletters and social media exchanges with a faceless customer service rep will no longer cut it. Today's buyer wants a deeper interaction with the company and fellow consumers of the product or service.

This is why an effective online community can unlock an extraordinary competitive advantage.

With an online community, a business can offer a space to connect, engage, and extend relationships to provide value beyond the conventional products and services offered.