5 Steps for Navigating Entrepreneurship in a Post-Covid Era There are few ways through which rising entrepreneurs can achieve success post the pandemic.
By Luis Jorge Rios Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
The world has become a place which nobody had ever imagined a few months ago. It has been surrounded by the outbreak of a virus that has brought the working of many businesses, brands, and entrepreneurs to a standstill. Nobody was ever prepared for such crucial times in the business world and the situations and circumstances have today made companies and entrepreneurs introspect and come to the conclusion of what needs to be done now to either retain their original positions in the market or thrive with the new normal.
Related: 3 Tips on How to Grow and Scale Your Company During the Pandemic
Just like any other business industry, the marketing sector too had to go through its ups and downs to survive with the current market situations. Many youngsters wished to come at the forefront of their respective fields and prove to the world their talents in the same. Some experts are also of the view that there is still time for these talented youngsters to act faster, but this time with more consciousness, awareness, and dedication to finding out their ways even amidst the pandemic, for ultimately reaching their career goals and fulfilling their wishes to become entrepreneurs.
There are 5 steps that can help people navigate entrepreneurship in a post-Covid era:
1. Find new market opportunities
It is essential to keep moving forward with the changing trends of the business world and keeping pace with the same. Looking at the growing trend of turning everything digital, (Henok) Henny Yeshanew, CEO of Lion Marketing Agency, Canada, as a marketing entrepreneur through his firm, helped small businesses turn into digital businesses. Analyzing market situations is crucial for people to utilize the current conditions to their utmost advantage.
Related: Why 'Knowledge Entrepreneurship' Is Taking Off
2. Network online using LinkedIn or Lunch Club
When entrepreneurs have realized what a pandemic can do to their businesses, Henok believes it is important for them to also recognize the significance of networking in their respective industries. It is essential to stay connected with people and other industry colleagues through mediums like LinkedIn and Lunch Club. Henny did the same and connected with other entrepreneurs during the quarantine. With this, people can exchange more ideas and strategies to make a powerful comeback in the market.
3. Create a personal brand that sells your skills, not appearance
It is vital to understand that entrepreneurs must look towards creating a personal brand that would give out a more true and clear picture of who they are or what their company is all about. It must speak loudly about what their skills are rather than any appearance.
Related: 8 Lessons in Entrepreneurship From the Greatest Inventor of All Time
4. Utilize social media platforms initiatives and grants
Since the world is aware of how digitalization is the only best option right now for most businesses, it is essential for them to know and utilize social media platforms for marketing and advertising as well. Realizing the importance of the same and to further develop his firm, Henny too with his team enrolled in the Facebook blueprint to harness their skills and bring in a new wave in marketing.
5. Produce Content on your passion or hobbies instead of consuming it
With the ongoing trends of optimally using social media platforms and yet marketing through the platform is one of the finest combinations there is in the industry. Instead of only consuming these social platforms, marketers like Henny have been leveraging platforms like TikTok to its full potential for posting about entrepreneurs, how they can start their journeys, and find their success.
