The Key to Growing Your Business? Kickstarting Your Email List. Launching a business right now doesn't have to be scary. Here are some steps to get the ball rolling.

The year 2020 has left an imprint on our hearts in more ways than one, raising stress levels and anxiety for businesses and entrepreneurs around the world. As physical doors shut, leaders have been faced with challenging decisions and are learning how to adapt to this "new normal." And while it's not easy, it's been necessary to make pivots along the way.

But let's shift gears a bit to something more positive. This year, more than 3.2 million aspiring business owners started a business — that's 500,000 more businesses started than last year.

Despite what you might think, this can still be a good time to embark on an entrepreneurial journey. You might be saying, "OK, Amy, this sounds great, but where the heck do I start?" Well, the first step towards growing your business is building and nurturing a strong email list. This will help create a foundation for your business so you can start generating revenue rapidly and consistently while building life-long customers.