Why PR Is Fundamental in Scaling Your Business Rapidly Follow these four principles to transform from a great company to the benchmark in the industry.

"If I was down to my last dollar, I would spend it on public relations." —Bill Gates

Every year, millions of startups are launched across the world, each with its own unique selling point, each with a new solution. We hear about some of them, but some we never find out about. These startups use all the latest technology, understand the basic business principles and spend months, if not years, perfecting their services or product.

Many of these businesses show early-stage promise. They have customers, their technology works or their service is being bought. Where they lack or get stuck is scaling that initial success and interest from their target audience. Translating that potential into a successful and established business is where most entrepreneurs struggle.