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The Ultimate Secret of Building a Loyal Customer Base Studies show that customers expect more from brands to stay loyal to them. But what exactly is "more"? Find out with us.

By Sajjad Ahmad Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Thomas Barwick | Getty Images

If you are running a retail business, you must know the pain of losing a customer. You think you did enough to earn their loyalty, but no! Still, they leave you because they don't feel the same way.

Studies show that customers these days expect more from brands to stay loyal to them.

But what exactly is "more"?

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