How To Create a Digital Newsroom That Will Drive Traffic to Your Site Your own newsroom can cover topics of interest to influencers, investors, decision-makers, and other key audiences.

Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23% between 2008 and 2019. The smaller size of newsrooms, paired with the fact that the technology press continues to favor only the biggest companies, means many organizations are searching for fresh ways to uplevel their profiles.

One way to break through the barriers to coverage today: create your own newsroom that lives on your website and covers topics of interest to influencers, investors, decision-makers, and other key audiences.

At Nutanix, we created one in May of 2019 that we call The Forecast. Through authentic, journalistic storytelling, our newsroom aims to raise awareness about the people and trends shaping the future of IT, especially during a time of dramatic change and digital transformation. It's given us an outlet to share new ideas, drive more people to our website, engage prospective customers, and ignite discussions on important trends and technology themes.