3 Tips on Starting a Successful Wine Brand How savvy entrepreneurs can bring veritas to the vino industry.
By Marisa D'Vari Edited by Bill Schulz
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Always harbored a desire to enter the wine industry, but concerned you need special training and a grape-squishing background to be a success?
Brice Baillie, recently named a 2020 leader by "Wine Business Monthly", has achieved international recognition as the CEO and founder of the Obvious Wines Brand.
Soon after his arrival in America from France, Baillie found the display of California wines on store shelves perplexing. Though the bottles had labels revealing the appellation of the vineyard, that information did little to explain how the wine would taste and he realized the potential of launching a new brand with a label that would clearly communicate the flavors and mouthfeel to consumers.
This set Brice off on a quest to create, package, and market the bottles he would aptly name Obvious Wines.
Wine packaging secrets
The "back labels" of most stateside wines hold information about the producer and vintage. Baillie took this a step further by including information about where he sources the grapes, potential food pairing suggestions, facts about the acidity, body and tannin levels of the wine.
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