5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year Increase customer trust and loyalty with these shifting-landscape strategies.

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, but it also shed a very bright light on the huge opportunities available to those willing to go after them. I see five important shifts that businesses would be wise to make regardless of whether they're well established or brand new.

1. Know what your customers value most

We've got incredible tools available to us to perform deep market research and find out exactly what our customers like, dislike, want and don't want. We can uncover who they follow online, where they eat, what they read and so much more.