What Motivates People to Buy Certain Products (and Why You Should Care) Discover how to pinpoint your target market's motivators and use them to increase sales.

On average, 2.86% of e-commerce website visits convert into a purchase, according to conversion rate optimization company Invesp. That's 1 in 35, leaving a lot of room for improvement.

Although you can use advanced tactics to increase conversion rates, sometimes it's the simplest things that make the biggest impact.

Enter buyer motivation.