Entrepreneur Plus - Short White
For Subscribers

This Is the Key to Running a Thriving Business in 2021 We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.

By Adam Bornstein

This story appears in the January 2021 issue of Entrepreneur. Subscribe »

IR_Stone | Getty Images

Q: How can I make plans and prepare my business for the future when the future is so unclear? — Sara, Chicago

First, know this: You were made for exactly this problem. The entire entrepreneurial journey is built on chance, adaptation, and risk, and you have always operated with against-all-odds hurdles. Forget the craziness of the pandemic, and of a year we're all eager to leave behind. All you've ever needed is opportunity, then and now. It's time to make it.

Related: How to Make Big Decisions When Facing an Unpredictable Future

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In