Elon Musk's Research Firm Built an AI-Powered Game Changer for Marketers The future of marketing will undoubtedly be driven by AI. Forward-thinking marketers should investigate GPT-3 tools seriously and consider experimenting with them.
By Roee Ganot Edited by Russell Sicklick
Opinions expressed by Entrepreneur contributors are their own.
The AI-powered language model GPT-3 made waves when it was first introduced to the world in 2020, yet few realize that this AI could become a true game changer in the business world and, in particular, the marketing industry.
Created by Elon Musk's research firm, OpenAI, this AI language model was built with 175 billion parameters, more than ten times the number of its nearest competitor at the time, Microsoft's Turing NLG.
What impressed so many people about GPT-3 was its ability to generate text that was virtually indistinguishable from human writing. Until its introduction, most computer-generated text sounded unnatural at best and incoherent at worst.
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