The Only Way to Grow Is to Get Started How a mindset to grow led me to pursue a tactic I never dreamed of.

I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels.

Even though I was writing for repair shop pros, I had never spoken to one for the first 18 months on the job — and that had to change.

The industry has grown at an exponential rate over the past few years: Current statistics show that maintenance companies were worth $34.54 billion in 2019, and even with the ensuing pandemic, still going strong.