Free Webinar | April 28: How Digital Technology Will Help Your Business Thrive Xero, a small business accounting platform, believes they know the secret to helping your business thrive during the Covid-19 pandemic. The answer is in their data.

By Entrepreneur Insider

Opinions expressed by Entrepreneur contributors are their own.

Courtesy of Shutterstock, Inc.

Xero, a small business accounting platform, believes they know the secret to helping your business thrive during the Covid-19 pandemic. The answer is in their data. Throughout the pandemic, businesses that utilized digital technology had 40% less job losses, and those using digital apps saw revenue decreases that were 12% less than other small businesses.

Using digital technology is easier than small business owners might think and the benefits far greater. Business owners have the chance to ditch traditional practices and maintain their finances online. With business mostly being done remotely, it's critical for new and prospective brands to pay attention to their cash flow at all times so they have a firm grasp on their day-to-day financial situation.

During this webinar, Anna Curzon, the Chief Product Officer at Xero, will share how your business can utilize digital tools, how to prepare for industry rebounds as the Covid-19 vaccine rolls out, and much more.

Register Now

Anna Curzon leads Xero's product teams, spearheading product management, development, design, and product marketing to bring more exciting Xero features to partners and small businesses. Anna has a wealth of experience in online financial services and operations. Before joining Xero as managing director for New Zealand in 2016, Anna led internet banking at ASB and the digital first strategy at Spark. Anna has a bachelor's degree and a postgraduate diploma in commerce from the University of Auckland.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Business News

'It's Horrendous': Los Angeles Rental Prices Surge During Fires Despite Price Gouging Laws

There are reports of soaring rental prices as 105,000 people remain under mandatory evacuation orders, and an additional 87,000 are under evacuation warnings.

Marketing

Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to connect with audiences spanning Boomers to Gen Z and beyond.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Culture

Stop Blindly Following 'the Customer Is Always Right' — Here's What to Do Instead For the Sake of Your Employees

Businesses should move away from the outdated "the customer is always right" mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here's how to prioritize building genuine relationships and empower employees to use empathy and their own judgment when addressing customer needs.