How Companies Can Avoid Getting Canceled There are many things businesses can do to not bring on self-inflicted harm.

Cancel culture can be as damaging to your company, specifically, as it often is to celebrities overall.

This phenomenon---in which an individual or group stops supporting a famous person or product---is most commonly associated with social media. The act of "canceling" could mean boycotting an actor's movies, refusing to purchase books written by an author, or declining to use certain brands.

For a small business, this type of rabid retribution can be disastrous if customers leave or streams of income diminish. Be aware of the pitfalls, if you want to steer clear of social media bile.