Burger King Announces Donation Efforts to LGBTQ Organization, Taking a Jab at Chick-fil-A Burger King aligns its new menu item with donation efforts for Pride month.

By Chloe Arrojado Edited by Amanda Breen

SOPA Images | Getty Images

Last Thursday, Burger King got political in the chicken sandwich wars. On June 3, Burger King tweeted that throughout Pride month, the fast food brand will make a donation to LGBTQ organization Human Rights Campaign for every Ch'King chicken sandwich purchased. The brand mentioned that the offering would be available "even on Sundays," referencing Chick-fil-A's storewide closures on that day.

Burger King went on to specify that it would donate 40 cents for every one of its Ch'King chicken sandwiches, up to a maximum donation of $250,000 dollars.

"This is a community we love dearly and have proudly supported over the years, so we couldn't miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson wrote in an email to USA Today.

Burger King's pointed comments are likely due to Chick-fil-A's longstanding reputation of supporting an anti-LGBTQ message, including controversial statements made by CEO Dan Cathy regarding same sex marriage.

Related: Ex-Burger King Employee Awarded $2M by Orlando Jury in Trachea Tube Lawsuit

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Making a Change

One $20 Lifetime Subscription Could Unlock a World of New Opportunities

StackSkills gives you access to 1,000+ courses to cultivate new, marketable skills every day.

Growing a Business

How to Build, Grow and Make Money With Ecommerce

To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.

Growing a Business

I'm an SEO Expert — Here Are 6 Content Tips to Stand Out in Any Saturated Market

Learn how SEO-driven content marketing strategies can help your business thrive in a saturated market.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Money & Finance

Make Your Money Manage Itself — How to Automate Your Personal Finances and Keep Your Goals on Track

Keeping up with your finances doesn't have to be a juggling act anymore. With just a few adjustments, managing your money can go from daunting to downright simple — here's how.