What is Authentic Marketing, and How Is It Different From Public Relations? The two are often confused.

Attention is sacred in today's world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for new ways to capture the attention of potential customers.This has given rise to a new category called authentic marketing.

So, what exactly is "authentic marketing"?

Authentic marketing is a way to reach and attract prospective customers by being genuine online and offline. This can be done by meeting users where they are via podcasts they listen to, newsletters and articles they read, events they attend and social media channels they use. Currently, there are many available channels where companies can share their journeys and insights in a way that engages people to care about what they are building.