3 Pandemic-Related Lessons We Should All Remember Long After Covid Is Gone What is the formula for success in a post-pandemic landscape?
This story appears in the July 2021 issue of Entrepreneur. Subscribe »
There's no way I can get back to the office," a client recently told me. Over the course of the pandemic, he had picked up a side hustle as a graphic designer. He had an abundance of clients — and a personal life to balance, too. So when that "return to work" email from his 9-to-5 arrived, his new reality quickly collided with traditional corporate expectations.
He's far from alone. As business owners figured out how to navigate the pandemic's uncharted territory, they innovated — and sometimes found better ways of doing what they love. But now the divide between our new habits and our old ways of working has become a major stressor. As we face a "return to normalcy," it can be difficult to decipher what normal should look like. What aspects of our pre-pandemic lives are worth bringing back, and how much of what we've discovered should we hold on to?
Related: Pivoting During the Pandemic: How These Businesses Succeeded
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