DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese. After all, if 'it's not delivery,' what is it?
By Kenny Herzog
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Venerable frozen-pizza brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, "It's not delivery, it's DiGiorno!" How else to explain its surreptitious late-night tweet beckoning social media users to, well, "Give us a new slogan." See for yourself....
Give us a new slogan.
— DiGiorno (@DiGiorno) July 15, 2021
Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, "Self rising. Just like you."
Self rising. Just like you.
— pantslesswithvodka (@vodkanopants) July 15, 2021
Or @daysigned's earnest play on the brand's rolling capitalization, saying, "DiGiorno, cause you DiServe a night off."
DiGiorno, cause you DiServe a night off .
— Dee is working hard (@DaySigned) July 15, 2021
Related: Your Hashtag and Your Brand Go Hand in Hand
Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty's reference to a popular, adolescent association with cheese: "Go ahead: cut the cheese. DiGiorno."
Go ahead: cut the cheese. DiGiorno.
— yourenotbetty (@yourenotbetty) July 15, 2021
Or @alexpalomob's earnest stab at a pizza pun, writing, "You DiGiorno you want some."
You DiGiorno you want some.
— Alex Palombo (@AlexPalombo) July 15, 2021
Though our personal favorite is @artic_mermaid's droll, strikingly accurate summation. "DiGiorno, halfway between papa johns and a genuine pizza restaurant."
Digornio, halfway between papa johns and a genuine pizza restaurant
— ArticMermaid (@artic_mermaid) July 15, 2021
We'd highlight more, but our Domino's just arrived at the door.
