Ecommerce Is the New Normal. Here's What That Means for Entrepreneurs 3 strategies to strengthen your ecommerce approach to meet changing customer expectations.

Among the many behavioral shifts that have occurred as a result of the pandemic, one of the biggest — at least from a business perspective — has been the swift takeover of ecommerce in consumers' lives. Online shopping quickly became a must-have for many during the early days of Covid-19. Now, even as more people begin to return to some semblance of normalcy in their everyday lives, online shopping won't be fading into the background any time soon.

Indeed, there's evidence to suggest that ecommerce will dominate the sales landscape even when Covid-19 is in the rearview mirror. Ecommerce continues to outperform more traditional sales channels for companies in a variety of industries, leading many experts to proclaim that the popularity of digital commerce is officially here to stay.

If you're running a small business or if you're an entrepreneur looking to break into retail, this is potentially great news. You can create an online storefront that reaches more consumers than ever before. There's just one problem: You'll still be competing with big box stores.