3 Ways to Repurpose Existing Podcast Content for Maximum Audience Building and Business Growth When used the right way, blogs, Twitter and LinkedIn will attract podcast listeners, gain momentum, and hopefully lead to sales and business growth.

Most people who use podcasts as a content creation engine often fail to get the maximum mileage from their podcast episodes. On average, a podcast episode will take three to four hours of effort to go from ideation to publication and distribution.

With such enormous effort to create an episode, getting the maximum ROI from work already done is essential. The conventional approach to promoting a podcast episode is to wait for the podcast host or a virtual assistant to promote the episode a few times on social media and hope that the visibility will attract listeners, gain momentum, and hopefully lead to sales and business growth.

This simplistic approach to building an audience from your podcast appearance is flawed and doomed to fail. Instead, it's important to ensure that every podcast episode produces a never-ending stream of long-tailed keyword-rich assets that drive new clients to your business.