Navigating Meta's Mixed Messages How to start betting on Facebook's Meta'ing.

March was a big month for Facebook and Instagram advertisers.

Per a statement via CEO, Mark Zuckerberg's, media mouthpieces: "We're removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive, such as targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion or sexual orientation."

Most advertisers have found themselves with the need to replace some of their most successful audiences. I have had the same issue myself and thought it would be helpful to share the solutions that worked for me as they relate to Facebook's latest evolution.