Black Friday Sale! 50% Off All Access

A TikTok User Has Gone Viral for Saying Her Dog Pays Her Rent – And He Only Cost $200 Upfront The lab is pawing in some serious cash, reportedly.

By Gabrielle Bienasz

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

Arterra / Contributor I Getty Images
A brown Labrador Retriever.

Sometimes it pays to get a set of paws on your social media presence.

A TikToker posted about how her dog cost her $200 and now his internet fame pays for her rent — and it went viral on the app, according to Newsweek.

@tankthebrownlab The power of instagram #dogsofttiktok #fyp #puppytiktok #MACChallengeAccepted ♬ Major Bag Alert - Damickey Lillard

"Paying less than $200 for your dog and how he's an internet star who literally pays your rent," the creator, Ally Floth, wrote in the video. "The power of Instagram," she added in the caption.

The video is set to the "Major Bag Alert" audio posted by Damickey Lillard but originally from the song by DJ Khaled. It is often used to indicate that someone has come into some source of money or resource, often semi-ironically.

@damedamian they be gettin all the monies @whoisthatwhitegirl ♬ Major Bag Alert - Damickey Lillard


TikTokers have long been finding fame and sometimes even a viable living on the app. The video's virality also comes at a time when many people in the U.S. are being squeezed by rising housing, food, and fuel costs.

The revelation that a $200 Labrador Retriever could pay one's rent also inspired several wry comments.

"These are the kind of dependents I need," one user wrote.

"He dropped this [crown emoji]," Apartment.com's TikTok account wrote.

One user, however, expressed skepticism. "How though? With 10k? Really?" they wrote last month, seeming to refer to the number of followers Floth had when it was posted.

Floth now has over 117 thousand followers on TikTok and over 177 thousand on Instagram. She has also adopted an extra labrador, a yellow lab named Fisher, who joins the first famous brown lab, Tank.

The account's Instagram Reels and TikToks show off the dogs being adorable:

@tankthebrownlab Their teeth get me every time

She also has partnered with organic dog food brand Neo Bites, which has a specific product called "Tank's Bites."

Floth says she is based in Austin, Texas, where rent reached an all-time high from December to June, per KVUE, an ABC affiliate. She did not immediately respond to an emailed request for comment.

Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Making a Change

The App That Makes You Think Like a CEO

Even Mark Cuban is on Headway—try it with our unbeatable price.

Data & Recovery

Not Backing up Your Phone? This is Why You Need to Start.

Skip the iCloud fees with this lifetime iOS backup tool.

Health & Wellness

How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success

Here's how entrepreneurs can balance their time and energy to prevent burnout.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.