Black Friday Sale! 50% Off All Access

Is the NFT Marketplace a Boom or Bust? Experts chime in on where this $11.3 billion market going next.

By Aaron Price Edited by Dan Bova

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

Propelify Innovation Festival

Whether you're already knee-deep in an NFT portfolio or are on the sidelines watching the rollercoaster of speculation continue its wild ride with an equal mix of wonder and apathy, it's helpful to know where an emerging market worth $11.3 Billion is going next. The answers aren't simple, and the possibilities are rapidly evolving into a multitude of possibilities. Three seasoned (and risk-tolerant) players in the field share their perspectives on the future of the NFT marketplace.

What is the future of NFTs?

"I believe NFTs in the macro are here to stay and will revolutionize most industries. Ownership verification and the seamless ability to transfer ownership from one person to another are too important and valuable not to be harnessed. That being said, I think the NFT collectible and PFP market has shifted and projects that are not focused on utility, IRL moments, and actually creating value for others will have difficulty gaining traction in the future." — David Rodolitz, Founder & CEO, Flyfish Club

You can see all of these experts speak at this year's Propelify Innovation Festival on October 6th at Maxwell Place for free with code: EntrepreneurPropels

"We are only experiencing the tip of the iceberg when it comes to NFTs. There is a significant opportunity for every industry and brand to monetize its unique products and services in virtual environments. For example, we've seen sports teams, household brands, and even celebrities transfer their influence to digital environments, using NFTs to make their most valuable assets accessible to the masses. Now that we have figured out how to make a piece of digital content ownable, the NFT market will continue to grow as much as people's creativity allows. We are going to keep seeing value being added to the economy through unique NFT activations, as our physical and digital lives become more intertwined." — Amanda Cassatt, Mojito Cofounder & President

"The past year has revealed the diverse set of genres that an NFT can inhabit, from meme culture to special access passes to interoperable avatars for a metaverse that's still under construction and utility plays for games that don't exist yet. NFTs have also introduced concepts of identity, community and emotion into an otherwise technical and dogmatic space while bringing rarified commodities such as the impenetrable world of art to the masses. Notably, this epoch also shifted more power back to the creators - which was long overdue and an important case study. Luxury fashion and streetwear brands are the new contenders. The next evolution will likely reveal some of the best and highest utilities that haven't been effectively explored yet as digital assets optimize forms of trade that feel oddly familiar, from real estate to music to theme parks. I'm excited to see little revolutions everywhere across a broad spectrum of industries culminating to a point that it's no longer perceived as a fringe playground but a more broadly applied technology that is present all around us." — Sara Cline, NFT Strategist and Blockchain Podcast Host

Aaron Price

Founder, Propelify.com / NJ Tech Meetup

Aaron is the founder of Propelify, built to empower innovators. The Propelify Innovation Festival unites 10,000 innovators with talks, exhibitors, drones, virtual reality, investors, music and more. Aaron is founder of the NJ Tech Meetup, NJ's largest technology & entrepreneurial community.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Growing a Business

Build a Business That Will Sell: From Valuations to a Successful Exit

Join us for this free webinar and learn how to develop a business that buyers will find irresistible.

Starting a Business

Why Are So Many Course Creators Struggling if It's 'Such an Easy Business'? Here's the Truth Behind the $800 Billion Industry

Creating an online course is so easy — at least, that's what many "gurus" would like you to believe. There's a lot of potential in the $800 billion industry, but here's why so many course creators are struggling.