Black Friday Sale! 50% Off All Access

Power Moves: This Dance Club Runs on the Body Heat of Partyers In Glasgow, the SWG3 warehouse harnesses the energy of a bunch of sweaty bodies to keep the lights on and carbon emissions down.

By Jonathan Small

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Andrew Fleming-Brown manages SWG3, an arts complex in Glasgow, Scotland, that hosts massive dance parties in a series of warehouses.

In 2019, he had a light bulb moment.

What if they could harness the human energy being expended by all those sweaty bodies in his warehouses to create a sustainable business?

"We realized that our audiences could be our source of energy," he told The Guardian.

Brown teamed up with geothermal energy company, TownRock Energy, to make his dream come true. Earlier this month, the club opened to 1,250 clubgoers, writhing to EDM beats. At the same time, a specially designed system transferred the heat from their bodies 500 feet below the ground into a layer of bedrock that acts like a thermal battery.

The bedrock stores the heat until it's needed to warm parts of the venue.

The Bodyheat system at SWG3 is installed in two of the complex's largest event spaces – Galvanizers and TV Studio. On average, the technology reduces SWG3's annual carbon output to around 70 metric tons, allowing them to eliminate three gas boilers. At full capacity, SWG3 could generate 800-kilowatt hours in heat.

But kinetic systems like this are not cheap. Brown told The New York Times, he spent around $500,000. Luckily, he got a grant from Scotland's Low Carbon Infrastructure Transition Program and bank loans at a low interest rate (before the current economic downturn) to pay for it.

The success of SWG3 has inspired Brown and TownRock Energy to use the Bodyheat system in other places. According to the Times, they have their eyes set on a chain of British gyms, where pumped-up bodies are just ripe for energy harnessing.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Data & Recovery

Not Backing up Your Phone? This is Why You Need to Start.

Skip the iCloud fees with this lifetime iOS backup tool.

Making a Change

The App That Makes You Think Like a CEO

Even Mark Cuban is on Headway—try it with our unbeatable price.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success

Here's how entrepreneurs can balance their time and energy to prevent burnout.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Making a Change

This All-Access Pass to Learning Is Now $20 for Black Friday

Unlock more than 1,000 courses to fit your schedule.