3 Ways You Can Pivot Your Business to Accelerate Your Growth Here are a few recommendations on learning when to change trajectory and leverage your pivot into a world of potential abundance, not scarcity.
By Drew McLellan Edited by Maria Bailey
Opinions expressed by Entrepreneur contributors are their own.
Most people think that once you "niche down," you're stuck. It's not true. When you run a successful niche business, you can speak to an incredibly specific audience on topics they care deeply about. That kind of personalization is increasingly sought these days, as 71% of consumers say they crave individualization from their brand interactions.
But choosing a niche doesn't mean you're locked into your original choice forever. It's not only possible but profitable to change lanes every once in a while — even if you've been driving on the same highway for a long time.
Related: How to Find Your Startup's Niche
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