Black Friday Sale! 50% Off All Access

The NFL's JJ Watt Just Sacked Chipotle On Twitter In a tweet, the Arizona Cardinal defensive pro-bowler expressed displeasure with his diminutive Chipotle burrito.

By Jonathan Small

JJ Watt has one question for Chipotle: Where's the beef?

In a frustrated tweet today, the gigantic defensive end for the NFL's Arizona Cardinals told the Mexican food chain: "Burritos have been getting smaller. It's high time we open dialogue about it. We want big burritos back."

Watt included a photo of a Chipotle burrito dwarfed by his huge hands—hardly a satisfying meal for a man that measures 6'8 and 288 pounds.

In response to Watt, one miffed tweeter even pulled out a ruler to prove the point.

Return of #burritogate

The Pro Bowl player's complaint was nothing new. Business Insider broke the story last year that customers around the country were expressing their displeasure across social media that Chipotle has been skimping on their burritos.

At the time, Chipotle blamed the problem on custom orders, not the serving size.

"Guests of Chipotle have the opportunity to completely customize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients," Chief Corporate Affairs Officer Laurie Schalow said in a statement. "We are not experiencing any supply-chain shortages, and Chipotle receives an abundance of praise for the incredible value its entrees offer with responsibly sourced ingredients chopped or grilled fresh daily."

But this argument hasn't stopped customers from beefing with Chipotle for what they perceive as their shrinking tortilla treat.

At press time, Watt's tweet had over 58,000 likes, with many sending photos of their burrito's diminutive stature.

Many hope that a big-name star like JJ Watt joining the cause will bring back the plus-size burrito. But Chipotle has yet to respond.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.

Starting a Business

This Sommelier's 'Laughable' Idea Is Disrupting the $385 Billion Wine Industry

Kristin Olszewski, founder of Nomadica, is bringing premium wine to aluminum cans, and major retailers are taking note.

Business News

These Are the Highest Paying Jobs Available Without a College Degree, According to a New Report

The median salaries for these positions go up to $102,420 per year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.