Are You Too Pushy? Many entrepreneurs mistake push for passion, turning off prospective customers.
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The biggest problem with overselling is, you're so busytalking that you're not listening to your customer's needs.You can actually talk your way out of a sale by offering thecustomer too much information.
Think about buying a computer. Often computer salespeople spendso much time discussing RAM and megahertz that they never answerthe prospective customer's true questions and subsequently losethe sale.
So what's the answer? It's easy--shut up and listen. Askcustomers about their needs, and keep asking until you figure outhow you can fill those needs.
Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ
