By Special Request Upscale concierge businesses give new meaning to the phrase "service with a smile."

Come on, admit it--you secretly want to be treated like a star,to have the world at your feet and your most whimsical desirefulfilled. Tickets to a sold-out show? Reservations at a high-endhot spot? A chartered flight to Bali?

You're not the only one. A whole industry has sprung up tomake people's wishes come true--and concierge entrepreneurs areprofiting from doing so. For the concierge who traffics in theluxury market, it's all about making life a little moreplush.

In fact, it's the rare and luxurious that concierge SteveSims, founder of Bluefish Concierge in Palm Beach, Florida, specializesin. Whether it's one-of-a-kind adventure expeditions or ticketsto high-profile Hollywood awards shows, Sims, 37, makes theimpossible possible from his locations in Florida, Geneva, HongKong and London. (Sims, 37, also plans to add locations in Dubai,United Arab Emirates; Los Angeles; Moscow; and New York City by theend of the year.)