Alexander Bachmann

Bio

Mitgo CEO, Admitad Founder, Martech expert, 20+ years in MarTech/AdTech, Smart Shopping, IT-driven Startup Incubation

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Latest

Growing a Business

This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

There's no one-size-fits-all approach to promoting businesses, but there are strategies that can be used based on a business's unique needs. This CEO shares four effective and practical ways to promote SMBs.

Management

3 Ways to Motivate Your Employees Through Corporate Values

Your employees should play a pivotal role in shaping your company's ethos. Here's how you can build a framework to create an employee-centric company culture that motivates your team.

Leadership

4 Out of 5 Entrepreneurs Step Down as CEO — Here Are 3 Things You Need to Do So You're Not One of Them.

Navigating the journey from entrepreneur to CEO is a profound transformation, one that often separates visionary founders from effective business leaders.

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