Brendan Gahan: Page 2

Bio

Brendan Gahan is partner and chief social officer at independent creative agency Mekanism. Gahan has been at the forefront of social and influencer marketing since 2006, was named to the Forbes 30 Under 30 list in 2012 and sits on the Vidcon Advisory Board.

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Latest: Page 2

Marketing

Now Is the Ideal Time to Invest in Influencer Marketing

Influencers drive engagement and are cost effective.

Social Media

3 Keys to Growing Sales and Views on YouTube

Simple steps and key insights for tapping into YouTube's massive audience.

Social Media

There's a Simple Process to Avoid Working With Influencers With Bot Followers

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it.

Marketing

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.

Social Media

You Can't Treat Social Media as an Add-on or Afterthought

Here are three ways to help -- not hurt -- your brand on social media.