Brit Booth
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Brand Building Isn't a Happy Accident. Take These Steps to Find Success.
All brands are businesses, but not all businesses are brands -- unless they take steps to build a brand identity.
La construcción de marca no es un accidente feliz. Siga estos pasos para alcanzar el éxito.
Todas las marcas son empresas, pero no todas las empresas son marcas, a menos que tomen medidas para construir una identidad de marca.
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